We’ve all heard the story of Ram Setu — the bridge built by Lord Ram’s army to reach Lanka. The legend says the stones floated on water because they had “Shri Ram” written on them. Since childhood, we’ve grown up believing that anything with Lord Ram’s name carries divine power.

Fast forward to today — many people see the Jio name the same way. There’s a belief that anything with the Jio tag will always succeed. That belief is being seen again with the launch of Jio BlackRock Mutual Fund.

? What happened recently?

Jio BlackRock launched its first mutual fund schemes (NFOs) on 30th June, which closed on 2nd July. These included:

Overnight Fund, Liquid Fund and Money Market Fund

 

More than 67,000 investors poured in, and the schemes collected a whopping ₹17,800 crores in just a few days!

But here’s the twist — these funds were offered only through direct mode, meaning no mutual fund distributors were involved. So, investors had to decide on their own — no advisor, no guidance.

? What are people expecting?

I met two investors who had invested in these Jio funds. When I asked them what returns they were expecting, they confidently said, "Since it’s a Jio fund, we expect it to beat the market — 13% to 14% returns."

But here's the reality check:

Fund Type	Average Returns in past 1 year
Overnight Fund	~6.2%
Liquid Fund	~6.9%
Money Market Fund	~7.8%

 Even if the fund performs well, these categories are not built for high growth — they follow interest rates and inflation. So double-digit returns are unrealistic.

⚠️ The Real Issue: Expectations vs Reality

People are comparing low-risk, short-term funds to equity mutual funds or even stocks. That’s like buying a family car and expecting it to race like a Ferrari.

These investors are likely to feel disappointed in a year when returns don’t match their high hopes. And what will happen next?

They’ll say mutual funds are useless.

They’ll stop investing.

They’ll discourage others too.

But in truth, the fund wasn’t the problem — the wrong choice and wrong expectations were.

 

? Key Takeaways

Brand name ≠ Guaranteed profit: Just because it’s from some famous business group doesn’t mean it’ll outperform in every category.

Understand the product: Before investing, know what type of fund it is and what kind of returns it usually gives.

Avoid blind trust on influencers: YouTube financial gurus give general advice. What worked for them may not work for you.

Take help of mutual fund distributor when needed: It's always better to invest through a qualified mutual fund distributor who can guide you properly.

 

? Final Thought

Ram Setu was built with belief and understanding of the mission. Your financial journey should be the same — built on knowledge, not just belief in a name. Don’t float blindly with the tide — know where you’re going and choose the right bridge to take you there.